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5 Important Reasons Why Automated Ticketing System is Good for Customer Service

Automated Ticketing System

For better business growth, your must beat competitors by offering best customer service. One way to do this is to use an automated ticketing system. This allows you to boost your customer service by using service-level agreements (SLAs), time triggers, event triggers, and canned responses. As a result, you will boost your profits. In this blog, I will take you through the basics of an automated ticketing system that are vital to provide good customer service.

The downside of manual ticket routing

In manual ticket routing, tickets are assigned through the manual selection of an agent to solve an issue. This is slow and prone to errors. For instance, you can assign a ticket to the wrong agent or group. Also, an assigned agent may forget to solve the customer’s query. To overcome these issues, you should move to an automated ticketing system.

What is an automated ticketing system?

This is when you automate the process of assigning tickets to the right agents or groups based on their skills and experience. This automated ticketing system allows you to track all your support tickets in one place.

Your support agents can address tickets without having to search for and assign tickets on their own. Companies that receive a large volume of customer issues benefit greatly from automated help desk software that automatically create tickets. Time can be saved, expenses can be reduced, and agents can focus on more urgent tasks. Automation rules are used to perform repeated ticket-related actions and you can get more details about auto-assignment rules from here.

How does an automated ticketing system work?

For customer satisfaction, a good automated help desk software is required to meet the needs of all customers. Therefore, automated help desk software makes it easy to achieve high customer satisfaction in the following ways:

  • Routes new tickets to a specific team or group based on properties.
  • Follows your workflow.
  • Sends updates to a specified user with an attached message.
  • Changes ticket priority based on the customer.
  • Adds replies and notes to tickets.
  • Updates ticket properties like worklog, ticket cc, and ticket category automatically.
  • Triggers time-based actions and updates.
  • Handles each ticket’s feedback and resolution times.
  • Maps tickets to define customer expectations of SLA metric targets.

Benefits of automated help desk software in customer service

Let’s look at the following key roles that automated ticketing can play in your customer service:

1. Better workflow management for the support team

An automated customer service ticketing system helps your business deliver an accurate SLA to customers. An SLA defines how all tickets will be handled. Automated ticketing ensures that all your tickets are assigned speedily and equally to your support team.

Workflow of Automated Ticketing System
Automated Ticketing System Workflow

When ticket assignment is automatic across the support team with equal distribution, your team delivers a satisfactory level of service to your customers. Since automated ticketing gives support agents a proportional share of work, customers won’t be left waiting for solutions. Customers will be satisfied, continue their business with you, and may even expand it. The rank of your customer support will grow, and you will attract new customers.

2. Reduce ticket response and resolution times

Automated ticketing, through event and time triggers, directly assigns tickets to agents based on your support workflow. Therefore, when ticket assignment is smooth, agents commit their time to solve the issues. With an automated support ticket software, the agents will be notified of the expected tickets responses and resolution times. Therefore, resolving the issues fast and timely. Ultimately, there is a decrease in pending tickets and response times, thus improving customer service.

Automated help desk software also helps check agents’ success by allowing follow ups on each ticket. After resolving issues, you can review them and their resolution, and provide feedback to the assigned agents. This allows better coaching for agents, which improves support outcomes and boosts customers’ satisfaction.

3. Enhance customer support

Automated ticketing helps you improve your customer support through event trigger automation. This feature enables the system to perform an action when certain conditions in a ticket or email are met.

Enhancing Customer Support

By automatically handling tickets and emails at certain action points, your agents can address your customers’ issues at the right time without delay. When agents respond at once to inquiries, your support team’s highly responsive nature becomes an asset to your customers, your business, and your business’s name.

4. Reduce time spent on common queries

When an automated ticket system supports canned responses (BoldDesk does!), your agents can communicate with customers quickly and easily. Canned responses are pre-written templates that address common customer questions. With just a few clicks, an agent can supply a thorough response to a customer and move on to more pressing tickets. Moreover, with quick response times, customer-agent relationships thrive.

5. Foster a healthy work environment

By using an automated support ticketing system, your company’s help desk gets a tidy, smooth workflow that reduces the time agents spend on tasks. This relieves the pressure imposed on agents by overhead tasks like ticket management. A healthy work environment, therefore, lets agents focus on delivering better customer service.

Foster a healthy work environment using automated ticketing system
Healthy Work Environment

Reasons why you should use automated ticketing system in your customer service


  • Follows the rules set by your automated help desk software to deliver a smooth and easy workflow.
  • Works 24×7 to assign tickets, regardless of time zone differences with your customers.
  • Largely eliminates repeated responses, therefore breaking the monotony of sending similar responses to customers.
  • Assigns tickets to agents based on their knowledge and experience.
  • Distributes tickets evenly to ensure equal workloads across agents and teams.

You can learn more about the benefits of an automated ticketing system in this article.


In summary, good customer service is key to your company’s fame and growth. The right automated help desk software helps you top your competitors by putting the best support features in your hands so that you can deliver good customer service.

Try BoldDesk by Syncfusion to see how you can improve your customer service efforts. You can start a 15-day free trial on BoldDesk. For more information, contact BoldDesk support.

Willy Smith
Willy Smith
Willy Smith is a technical writer and content reviewer at Syncfusion. He writes and reviews general blogs, marketing-related blogs, and learning centers.

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