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10 Best Welcome Messages for Customers [Examples and Templates]

10 Best Welcome Messages for Customers [Examples and Templates]

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At some point, we all have been a new customer at a company and got a warm reception. But what differentiates a good first impression from a memorable one?

It’s the welcome message that makes you feel like you’ve made the right decision. The impact of a well-written welcome message in setting the tone for any relationship cannot be underestimated.

Let’s discuss the value of welcoming messages, how to write them, and how they can help establish enduring relationships.

10 Best Welcome Messages for Customers [Examples and Templates]

What is a welcome message?

Welcome messages are simple messages sent to new customers when they create an account or visit your website for the first time.

Welcome messages can be much more than just friendly greetings because of their flexibility. They present an opportunity to make a connection with your target audience.

A welcome message sent to a new customer will serve as the starting point for all future interactions with them.

Welcome messages, whether sent by text, email, or your website, assist in creating a good first impression and set the tone for further communications.

How to write a welcome message for customers

A few basic principles need to be followed while writing a welcome message to make sure it is interesting, informative, and sets the proper tone for your connection with the receiver.

Start with a warm greeting and show appreciation for their purchase or subscription to make your customers feel comfortable and valued.

Introduce your business and highlight key benefits clearly and what to expect. Offer support and contact information.

Close on a positive note that shows your excitement and readiness to help.

Other guidelines for creating effective welcome messages:

  • Make your message short and to the point.
  • Use a friendly and approachable tone.
  • Tell your customers how to get started.
  • Make sure you address the recipient appropriately.
  • End your message with anticipation of a long-lasting relationship.

These steps will contribute to strengthening customer relationships and improving brand perception.

Welcome message templates and examples

A well-crafted welcome message can do wonders for building a positive customer relations with new clients.

Compose a welcome message that not only informs but also engages customers, setting the stage for a positive and long-lasting relationship.

The following are pieces of a good welcome message examples that can be combined as appropriate for your business.

Welcome message examples and templates

Warm greeting

New customers don’t want to feel like just a number added to a company list. They expect to be acknowledged as individuals in their every interaction with the business.

Best practices:

  • Addressing your customers by their names makes the greeting feel more comfortable.
  • Use a friendly tone to make the recipient feel welcome and appreciated.
  • Keep the greeting short and to the point, ensuring it is easy to read and understand.


Hello [Customer’s Name],

Welcome to our community!


Customers want to feel valued from the start. A simple welcome message to customers that says thank you for choosing your company shows that you appreciate their decision.

Best practices:

  • Make it clear that their presence or business is important to you.
  • Show excitement for the current relationship and future engagements.
  • Personalize the message, if possible, with something specific about their interaction so far.


We appreciate that you chose us for your [product/service]. We value your trust and confidence in us.


When customers interact with your business for the first time, you should tell them a little about the company.

Your welcome message should be able to provide a clear understanding of what you offer, in case they did not grasp the breadth of it.

Prepare them to take full advantage of all the benefits that come with a relationship with your company.

Best practices:

  • Give a brief overview of your company or product.
  • Highlight the main benefits the customer will receive from your product or service.
  • Tell the customer what to expect: e.g., a follow-up email or onboarding process.


Hello [Customer Name],

Welcome to the [Company name] family, where we take great satisfaction in helping people like you achieve [Desired outcome] through our [Products/Services].

Here is what awaits you:

  • [Benefit 1]: We offer [Specific feature/service] that will help you [Specific positive outcome].
  • [Benefit 2]: Enjoy the convenience of [Specific feature/service], which allows you to [Specific positive outcome].

Your success is our priority.


Give customers clear instructions

Customers sometimes need a guide through their initial stages to ensure they feel supported and informed.

The goal of the next step is to make it easy for new customers to get started and have a positive experience.

Your welcome message can include links and simple steps customers need to take, such as account activation.

Best practices:

  • Give the consumer links to all the information they need to use your product or service.
  • Use a numbered list to organize any step-by-step instructions.


Hello [Customer Name],

Greetings from [Service Name]! It’s a pleasure to have you join us. To get started with our service:

  1. Sign in: Using your registered email address, log into your account [here].
  2. Create a profile: Complete your profile by adding the requested information [here].
  3. Familiarize yourself with our features: Check out our [Features Page] to learn more about what we have to offer.
  4. You can now get things going and [use the product]

Resources and support

Your welcome message should cater to different learning styles by providing a mix of resources such as FAQs, tutorials, videos, and user guides, along with contact details for customer care, and encourage them to get in touch if they need assistance.

This ensures they have a smooth and positive experience from the start, making it easier for them to engage with your business.

Best practices:

  • Link to detailed guides and tutorials.
  • List all available support channels.
  • Provide links to your social media accounts for additional tips and updates.


Hello [Customer Name],

Welcome to [Your Company]! It’s a pleasure having you on board. To help you get started, here are some resources we think you’ll find useful:

  • User guide: Our comprehensive user guide [link] will walk you through everything you need to know.
  • FAQs: Find answers to common questions in our FAQ section [link].
  • Support: Our support team is here to help. Contact us via email at [Email address], call us at [phone number], or start a live chat support [link].
  • Community: Join our community forum [link] to connect with other users and share your experiences.
  • Social media: Follow us on [Social media platform] for updates and tips: [handle].

If you need any assistance, don’t hesitate to reach out. We’re here to make your experience with [Your Company] as smooth and enjoyable as possible.

Best regards,

Encouragement and reassurance

Getting started with a business might be anxiety-inducing.  Customers may be unsure about using your goods or service and may have questions or concerns.

A well-drafted welcome message that reassures customers can soothe these fears and create a more welcoming atmosphere.

Best practices:

  • Clearly state the benefits they’ll gain.
  • Encourage them to participate actively, reassuring them that their involvement is valuable and appreciated.
  • Reassure them that help is readily available.


Hi [Customer Name],

Welcome to [Company/Community]! We’re thrilled to have you with us. We’re here to support you every step of the way. If you have any questions or need assistance, don’t hesitate to reach out to our support team.


We’re excited to see all the great things you’ll achieve here!

Warm regards


Customers value a level of care and attention that goes beyond ordinary greetings. If applicable, customize your welcome message to showcase how your products or service can address their specific needs.

Best practices:

  • Address your customer by name.
  • Be specific by mentioning how they joined and what products they bought.
  • Use a friendly and inviting tone.


Hi [Name],Welcome to [Company]!

We’re excited to have you join our community.

Feel free to explore our [specific feature of what they purchased] and let us know if there’s anything we can do to help you get started.

Thanks for choosing us, [Name].

Call to action

Encourage the customer to take specific actions in your welcome message, such as reading about specific features, making a purchase, or joining a community.

Best practices:

  • Clearly state what you want your customers to do next, e.g., join a forum
  • Use short, punchy phrases that are easy to remember and act on.


Hello [Customer Name],

Ready to streamline your workflow? Check out this tutorial on how to make the most of [top feature].

Engage a returning customer

Although a welcome message may be designed for new customers, a returning customer equally deserves a warm re-engagement.

A simple “Welcome back” with their name shows you remember them, making them feel they are valued.

Best practices:

  • Thank them for their continuing interest and acknowledge their previous business.
  • Use past purchase history or preferences to suggest relevant products or helpful content they might enjoy.
  • Make it as simple as possible for them to proceed. Provide buttons or links that take users straight to the information or product they would find interesting.


Subject: Welcome Back to [Your Brand], [Customer’s Name]!

Welcome back to [Your Brand]! We’re thrilled to see you again and appreciate your continued trust in us.

To show our gratitude, we’re excited to offer you an exclusive [discount/offer] on your next purchase. Simply use code WELCOME20 at checkout to enjoy 20% off!

Ask for feedback

When a customer interacts with your business for the first time, you might want to know how they heard about you.

Your welcome message can humbly request this information, as long as it’s easy and optional for the customer to comply.

Best practices:

  • Keep the feedback request short and focused on specific areas.
  • Express gratitude for their willingness to help you improve.


Subject: We Value Your Feedback

Hi [Customer’s Name],

Welcome to [Your Brand]!

We’re so happy to have you here and are eager to give you the greatest experience we can.

Would you mind taking a minute to let us know how you discovered us and how we’re doing? Your opinions will drive our improvement.

(Insert link to survey here)

Why are welcome messages important?

A well-crafted welcome message is a simple yet powerful tool for creating a memorable and positive customer experience, ultimately contributing to their satisfaction.

Boost customer engagement

Welcome messages can effectively guide customers to explore your products, services, or platform features.

By offering helpful information and clear calls to action, you can encourage new users to engage with your offerings, boosting their familiarity and comfort.

Create a good first impression

An effective welcome message creates a favorable first impression. These messages set the tone for further communications and reassure customers that assistance is readily available.

Customers who have a good first impression of your brand are more likely to return, as well as give you the benefit of the doubt if something goes wrong.

Improve customer experience

A polished and professional welcome message puts your customers at ease. Inviting customers to join customer communities or loyalty programs creates a sense of connection and belonging.

A focus on client feedback or incidents creates a sense of community and shared experiences.

Personalization shows that your customers are not just numbers. All of this contributes to a good customer experience.

Why are welcome messages important?

Set your company apart from competitors

With an attractive welcome message that highlights your unique value and customer-focused approach, you can stand out in a crowded market.

Created to make an impact, it’s important to make a name for yourself and develop deep relationships.

Additionally, providing special offers or resources offers value and encourages gratitude and a sense of belonging right away.

Provide important information to customers

It’s common for new customers to need assistance in getting started with your services.

Welcome messages are a great method to give consumers important information that will help them navigate their purchase efficiently, such as product feature guides, account creation instructions, or tips.

Customers will feel appreciated and supported when they receive a well-written welcome message that attends to their needs.

A happy customer journey is made easier by this favorable first encounter, which also raises the possibility of repeated business and referrals.

Welcome messages for a better customer experience

To improve consumer engagement and make a good first impression for your company, write a welcome message that works.

You can establish trust with your visitors, encourage them to investigate your offers, and create the foundation for a long-lasting customer connection by crafting warm, customized, and helpful messages.

Are you ready to write interesting welcome messages that make a lasting impression? Put these strategies into practice right now, and use BoldDesk to keep all your customer communication organized.

Feel free to schedule a live demo or free trial to get you started. Contact us if you need any help or have any questions.

I hope this blog post was helpful. Feel free to share your insights in the comment section below. Your feedback will be highly appreciated.

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