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Black Friday, the most anticipated shopping extravaganza each year, is fast approaching, and for marketers, the planning starts early. This year, create a successful Black Friday email marketing campaign by cutting through the inbox congestion.
In this blog article, we’ll go deep into creating email templates that will have your customers hit that Buy button excitedly.
How to Write a Black Friday Email
Black Friday is a key sales event for retail brands of all sizes. A well-crafted marketing strategy is necessary for attracting new customers and tempting existing ones. The following actions will help your campaign be memorable and effective.
Compose interesting emails
In your Black Friday email, provide specifics about your offer to let customers know how great a deal it is, along with any other information that will encourage them to buy.
This can include:
- Focusing on your most attractive discounted products.
- Presenting your offers organized by product categories for easy browsing.
- Creating urgency by showing the remaining time until the end of the deal.
Make it easy to shop
Customers expect Black Friday emails to have simple menus or categories that let them quickly skim product deals without visiting your main website.
Create a convincing offer
Make an irresistible offer that will amaze potential customers and maximize conversion in your Black Friday email campaign.
You can create an attractive offer that captivates your audience by:
- Offering discounts that are significantly higher than your usual promotions.
- Giving your subscribers early access to Black Friday deals before they are available to the public.
- Offering free gifts with purchases over a certain amount to add extra value to the transaction.
- Providing free shipping as an added incentive to encourage purchases.
Include an attractive call to action (CTA)
Creating an effective Black Friday email campaign involves several key strategies, including crafting compelling calls to action that encourage recipients to act.
You can incorporate an attractive call to action by:
- Using clear and straightforward language that tells recipients exactly what action you want them to take. For example, See More Deals or Claim Your Discount.
- Ensuring your CTA is large enough to tap with a finger and placed where it is accessible on a smaller screen.
- Using contrasting colors, bold fonts, or buttons to make your CTA stand out.
Don’t forget social proof
A good number of customers rely on reviews and customer feedback to make a purchasing decision.
In fact, according to a study by PowerReviews, when making a purchase, 97% of shoppers go through product reviews, and 85% look for negative ones.
You can win these customers by:
- Showcasing positive feedback about your products.
- Partnering with influencers for endorsements or reviews.
- Displaying social media engagement by highlighting the most popular item on social media.
Make use of product images
The use of product photos can improve your Black Friday email campaign. You can showcase your products by:
- Including high-quality images of your products to catch the reader’s eye.
- Providing multiple views of a product to give a comprehensive look.
- Arranging images in a way that tells a story or guides the reader through a narrative.
A/B test for improvement
You should test your subject lines to see which ones generate the most opens. Also, experiment with visuals of different product images or layouts.
Additionally, you can monitor click-through rates to see which call to action drives the most traffic.
Follow up and analyze your emails
After the Black Friday marketing is over, send post-sale emails with thank-you notes to customers for their participation and offer additional promotions.
This is also the time when you can track opens, clicks, and conversations and use the data to improve future Black Friday campaigns.
Black Friday Email Templates
In case you don’t have time to design an email from scratch, let’s look at some outstanding Black Friday email templates.
Promotional
This design can be used to advertise your Black Friday special offers and discounts. The layout will let you create your promotional Black Friday email in a short time.
You can customize your Black Friday template based on your brand preferences, such as the colors, logos, product images, specific promotion offers or discounts.
Promotional Black Friday Template
[Company Name]
Black Friday Sale
Highlight your best deals and promotions
Product image
Discount percentage (%)
CTA/button [Shop Now!]
[Contact information]
Here is an example of how the above template would look like when used by a shoe brand for promotional purposes:
Simple and concise
This Black Friday email template is for companies who want to focus on the main point of their promotion.
Here, the only things needed are to let your customers know why you are having a sale, what you are selling, and how much you’re selling it.
Simple and Clear Black Friday Email Template
[Company Name]
Black Friday Sale
Discount percentage (%)
End date
CTA/button [Shop Now!]
[Contact information]
The following example uses the simple yet concise Black Friday Template design.
Product-oriented
A company might decide to select certain products for which it wants to offer a special discount or offer to its target market.
Such companies can use the template below to create their product-oriented email template during the Black Friday period.
Product-oriented Black Friday Email Template
Black Friday Sale
Discount percentage (%)
Product image, product details, and prices
End date
CTA/button [Shop Now!]
The following is an example of a product-oriented Black Friday email template offering special discounts on specific products.
Coupon code
Businesses can use this Black Friday email template to entice their customers.
Black Friday Email Template for Coupon Codes
Black Friday
[Brand Name]
Discount percentage (%)
[Black Friday code]
End date
CTA/button [Shop Now!]
Here’s a practical example of the template that a business can make use of:
Top Black Friday Email Examples
Creating a fantastic Black Friday email is not easy. To get ideas for your own, take a look at some of these examples.
Use them to brainstorm Black Friday email campaigns that drive sales and engagement during the shopping season.
1. Starts early: Best Buy
To ensure everything is ready, this Best Buy Black Friday email campaign uses clear visuals, and emphasis on exclusive deals to build anticipation among their subscribers and attract customers to take advantage of the limited-time offers early.
Early preparation ensures your emails are timely, relevant, and effective in driving engagement and sales.
This can include outlining your strategy, creating a schedule, and preparing your content in advance.
2. Time is not on your side: Target
A deadline captures attention and encourages recipients to act quickly to take advantage of the offer before it expires.
Focusing on fear of missing out (FOMO), Target emphasizes the limited-time nature of the deals with clear calls to action and a sense of urgency. Their Black Friday email campaign encourages immediate purchases.
This strategy increases your email marketing’s overall effectiveness and engagement, boosting instant conversions.
3. Cyber-Monday deals: Amazon
Amazon strategically captures the attention of their customers on their Black Friday email campaign by including an ad for Cyber Monday.
Customers can shop early, potentially avoiding the rush of Cyber Monday itself.
Putting together early discounts, specific product categories, obvious savings, well-known brands, and eye-catching visuals is a good way for a marketplace to advertise.
4. Simple and smart: The Home Depot
The Home Depot focuses on clarity, urgency, and value in their Black Friday email campaign to immediately grab the customers’ attention.
They use a festive image to draw attention and tastefully connect Black Friday sales at Home Depot to things people need for holiday family gatherings.
5. Great discount: GameStop
GameStop highlights their excellent discounts on various products related to video games and emphasizes the benefit of a GameStop Pro membership in their Black Friday email campaign.
To grab attention, they have used clear calls to action like “Shop now” and high-quality product images that are relevant to the discount.
6. Fun and modern: Victoria’s Secret
Victoria’s Secret uses fun and modern design in its Black Friday email to create a positive brand perception and entice customers to shop for their Black Friday sale.
Their impressive discount is large and enticing, with a legal caveat that’s written playfully enough not to be a deterrent.
7. Bestseller: Wayfair
This is Wayfair’s Black Friday Early Access Sale email, which is designed to inform customers about the significant discounts available on some of their best-selling furniture items.
They have used high-quality product images that are engaging to capture attention and create excitement.
8. Extended sale: National Geographic
This Black Friday email campaign uses clear visuals and concise text to communicate the National Geographic extended Black Friday sales effectively.
To draw attention and encourage users to shop during this brief offer, the sale dates and discount percentages are indicated clearly.
9. Free shipping: River Island
In this Black Friday email campaign, River Island offers free standard shipping worldwide on orders over £75.
The email from River Island gives a sense of exclusivity, value, and urgency, which may encourage buyers to take advantage of the Black Friday deal.
10. Black on black: Adidas
Adidas sent this Black Friday email to evoke a sense of urgency. They use a sleek look and pictures of athletes to identify the types of people for whom their products would make good presents.
This combination can be very effective in motivating customers to take advantage of their Black Friday deals.
11. Advice: New Look
Customers can use New Look’s Black Friday email campaign as a roadmap to help them get ready for Black Friday.
They encourage people to take advantage of the special event and make the shopping experience appear easier.
12. Free giveaways: Athleta
Athleta encourages customers to spend more to qualify for a free gift, highlighting the end date in their Black Friday email campaign for urgency.
The scarcity of the free gift increases this effect, encouraging people to take action before they miss out.
13. Weekend deals: Elizabeth Arden
Elizabeth Arden’s Black Friday email campaign effectively combines several strategies to attract and convert customers.
To encourage customers to make a purchase and support the brand’s marketing goals, they have created a sense of urgency, offering attractive promotions, showcasing their products, and using a visually appealing design.
Things to Avoid in a Black Friday Email Campaign
A Black Friday email campaign is a series of promotional emails sent to customers before, during, and after Black Friday.
Its goal is to create excitement, increase website traffic, and eventually increase revenue during the busy shopping season.
Businesses use email templates that have specific content or design elements that are customized to each email in the campaign to save time and ensure brand consistency.
Due to intense competition, businesses might send their customers numerous emails, which can lead to inbox overload, potential customer fatigue, and difficulty in standing out from the crowd.
These are some of the things to avoid during this Black Friday season:
Ignoring customers who use mobile devices
You are likely to lose a sizable portion of your audience if your emails are not mobile-friendly.
Avoid designs that are difficult to navigate on small screens, small fonts, and cramped layouts.
By optimizing your Black Friday emails for mobile devices, you can ensure that all recipients, regardless of how they access your emails, have a positive and engaging experience.
Sending out a single email and calling it a day
Relying on just one email to drive your entire Black Friday is a missed opportunity.
Sending a series of emails helps reinforce the importance and value of your offers, building excitement for your Black Friday deals.
Sending a single email will hinder you from effectively engaging your audience, driving more traffic to your website, and maximizing your Black Friday sales.
Sending a desperate email campaign
Desperate email marketing can drive away customers and damage the reputation of your company.
Focus on highlighting the value and benefits of your offers instead of using extreme urgency that can make your brand appear unprofessional and needy.
Moreover, sending too many emails in a short period can annoy your subscribers, leading to higher customer churn rates and lower engagement.
Getting too personal
Personalization is necessary for drawing in audiences, but it is important not to go too far in your Black Friday email.
Stick to basic personalization details, such as the customer’s name or past purchase history, without going into sensitive information that will make recipients uncomfortable and come off as unprofessional.
Always ensure your messaging is clear and focused on the offer, rather than the individual’s personal life.
Maximizing Impact with Your Black Friday Email Templates
Attractive Black Friday email templates will improve your marketing efforts and sales outcomes. To grab your audience’s attention, always remember to personalize your messaging and draw notice to discounts that are too good to pass up.
BoldDesk offers powerful tools that enable businesses to create and send promotional Black Friday emails to clients and potential customers. Try it for free today and make the most of your potential on Black Friday. Or schedule a live demo if you’d like specific features explained. Feel free to contact us if you need further assistance, our team is always ready to help.
Did you find this Black Friday email template blog helpful? We’d love to hear your thoughts! Feel free to share them in the comment section below.
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