What's New  Explore the new updates and features of BoldDesk in our May release.  Learn More.

What is Customer Focus? – Definition, Best Strategies and Examples

What is Customer Focus? – Definition, Best Strategies and Examples

Employees are given the flexibility and the freedom to take chances in a customer focus business, which helps them perform better than average.

Companies hire and educate personnel to provide outstanding customer service and focus on understanding their customers.

A support staff that prioritizes customers is free to make decisions that will benefit them. Their top concern is satisfying their client’s needs and preferences.

Forbes’s research on clients’ experiences shows that a quarter of customers are willing to spend 10% extra if assured of exceptional customer service. Once you establish a good rapport and trust, it is difficult for a competitor to win them over.

This guide will discuss on what customer focus is, its significance, and ways to improve customer focus in a business.

What is customer focus?

Customer focus is an approach or strategy in business that prioritizes customers’ needs, expectations, and satisfaction above all else.

It involves understanding and addressing customer preferences, providing excellent customer service, and consistently delivering customer value.

Why is having a customer focus strategy so important?

The foundation of cultivating customer loyalty towards your brand is customer focus. By always promising to prioritize your customers, they, in turn, develop trust in your brand and become its advocates.

The key benefits to build a customer-focused business includes the following:

Why is having a customer focus strategy so important?
Customer Focus Concept

Improved customer loyalty and retention

A strong customer focus helps build long-term relationships between customers and the support team, which translates into repeat business and a stable customer base. This can lower the expenses related to bringing in new clients.

To learn more, read our blog on customer retention strategies in a business.

Increased revenue and profitability

A customer focus business is more likely to enjoy increased revenue and profitability, as satisfied clients are more likely to make repeat purchases and refer new customers.

Enhanced employee engagement

A company culture encouraging customer focus can lead to higher employee engagement and satisfaction.

Employees who know how important client satisfaction is are more inclined to take pleasure in their job and go above and beyond for their clients.

Improved business reputation

A business with a strong customer focus generally has a positive brand reputation. This can increase client trust and referrals, ultimately boosting a company’s credibility in the market.

How to build a customer focused business

To establish an office culture focused on the customer, begin by thoroughly understanding your customers and their expectations.

This involves gathering all available customer data and identifying any gaps or shortcomings. Ensure this data is utilized when formulating strategies centered on serving the customer.

Here are seven approaches for improving customer focus in an organization:

1. Understand your customers

Learn to understand who your clients are, their needs, preferences, and expectations.

Create customer profiles or personas to help you better understand and target your audience.

In fact, according to Salesforce, 66% of clients anticipate that businesses will comprehend their requirements and desires.

1. Understand your customers
Know your Clients Better

You will better understand your client’s needs and ideas if you put yourself in their position. You’ll gain a fresh viewpoint on your company.

2. Hire customer-centric employees

Employ the best candidates that have a customer-focused attitude. Customers should feel valued and unique when dealing with them.

Additionally, train the new support agents to put client demands ahead of other considerations.

Essential qualities employees should have:

  • Excellent communication abilities
  • Composure and patience
  • Empathetic nature
  • A good sense of humor
  • In-depth knowledge of the company and its offerings
  • Proficiency in dealing with customers

3. Motivate your employees

Constantly monitor the results of your customer-centric tactics. Team members are inspired to provide additional service when the team manager gauges the success of all their efforts.

3. Motivate your employees
Empower your Employees

Your workers’ growth should be correlated with your increase in client retention. Team members should receive appropriate rewards and feedback, encouraging them to give their best effort.

4. Ask customers for feedback and share it with your employees

Clients express their views on your products and services and the assistance they receive from you. Ask clients for feedback and share it with your support team.

Don’t keep the input inside specific departments, whether good or bad. Inform all your staff members of what clients genuinely think of them—what they like and don’t like.

4. Ask customers for feedback and share it with your employees
Collecting Client Feedback

Positive client feedback will inspire employees to do more, while negative feedback will make them understand what went wrong and areas that need improvement.

5. Give opportunities to employees to learn new things

Try to invest in your employees’ education. Regularly organize training sessions to improve team members’ product and service expertise.

Better technical abilities can enable them to do their everyday tasks more effectively, increasing customer satisfaction and business expansion.

To help employees develop their customer-focused abilities, you might give them a variety of practical courses from reputable universities.

Effective customer-focused communication will always put you ahead of the pack.

6. Implement a customer-centric culture

Encourage a company culture that prioritizes customer satisfaction. Set customer-focused goals and reward employees who go above and beyond meeting customer needs.

This will assist team members in comprehending how their responsibilities affect the customer experience, regardless of whether they have a customer-facing position.

Companies may do this via various strategies, such as organizing company-wide client meet-and-greet events or teaching team members to practice identical customer-facing methods.

7. Stay current with industry trends

Engage in online discussions and forums related to your industry.

This can help you stay updated about the latest trends, best practices, and innovative solutions and provide a platform to share your knowledge and experiences with others.

Popular customer focus examples in businesses

Here are four examples of customer-focused businesses:

  • Zappos: Zappos, an online shoe retailer, is known for its exceptional customer service, offering free shipping, free returns, and a 365-day return policy. Their customer service team is empowered to make decisions that benefit the customer, even if there may be more cost-effective solutions for the company.
  • Amazon: Amazon is known for its customer-centric approach, offering a wide range of products, easy returns, fast shipping, and a user-friendly website. They also provide personalized recommendations based on customer browsing and purchasing history.
  • Nordstrom: Nordstrom is a retail company emphasizing exceptional customer service and a personalized shopping experience. They offer services like personal stylists, curbside pickup, and a flexible return policy to cater to the needs of their customers.
  • Ritz-Carlton: This luxury hotel chain is known for its exceptional customer service, aiming to create memorable guest experiences. They empower their employees to go above and above to satisfy their clients’ needs.


Many businesses are gradually shifting from being sales- or product-focused to being customer-focused to be more sustainable and improve customer experiences.

Each team member may do their part to help the workplace culture become more customer focused. Design your products with the client’s needs in mind rather than business profit.

It takes work to instill customer-focused ideas across the whole firm, but once done, it sticks.

Book a live demo to see how BoldDesk, the eminent customer service help desk software, can help streamline your customer’s focus in business. Try a 15-day  free trial to see what it can do for your company. For more queries, feel free to contact the BoldDesk support team.

Related articles

11 Customer Engagement Strategies for Long-term Business Success

6 Customer Follow-Up Strategies in Customer Service


Level Up Your Customer Support with BoldDesk

  • tickicon

    Increase agent productivity by 3x

  • tickicon

    Increase customer satisfaction level to 92%

  • tickicon

    Decrease response times by 30 minutes

In this page

Level Up Your Customer Support with BoldDesk

  • tickicon

    Increase agent productivity by 3x

  • tickicon

    Increase customer satisfaction level to 92%

  • tickicon

    Decrease response times by 30 minutes

Up arrow icon